Is your business getting all the customers you want and need?
The marketing process can make the sale process easier and smoother. By implementing the right strategies you can generate new leads and customers faster and with lower costs. There are many marketing strategies available, with new opportunities and channels frequently available. Many marketing strategies can be implemented free of charge. This article will help you get off to a fast start.
The first step is to ensure you have a strong online presence. How is your website looking? Ensure you have a professional website to showcase your company, brand, product or service. Websites used to be very expensive to build – but now there are many drag and drop website builders with ready-made themes available. This makes it easy and possible for complete beginners to launch a new website in the space of a few minutes or a few hours. Register a domain name and assign this to your website. Your domain name should be clear and concise, easy to remember and easy to spell. It should also relate to your company and not infringe on any copyright or trademark or other business.
You should also used a branded email address rather than a free email address like Gmail, Hotmail or Yahoo.
If your business is a local business, ensure you set up and verify a Google My Business profile so that you can get free organic traffic from Google.
Set up social media accounts with the name of your brand across all channels and enable 2 factor authorization for security. You should register social media accounts on all channels including Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest, TikTok and any other relevant social media sites. Even if you are not planning to use the accounts right away, you will have secured them so they cannot be registered by someone else in your brand name or business name. Fill out the profiles and add links back to your site, this will also increase the ranking and authority of your site.
Create an annual calendar of key events and promotions you would like to launch. Plan content that you could publish, and research what questions your customers and potential customers have about your topic, product or service.
Add a lead capture form to your website so that you can capture new potential customers. Design a lead generation process and conversion process to close customers. This is a sales process and will help you to refine your process, close more customers faster, helping you to scale up and train staff efficiently.
You can also consider a referral program to attract new customers. You should also monitor reviews posted online by customers so that you can build a strong reputation, attract new customers and also address any issues with dissatisfied customers.
Implement free organic marketing methods for your business, after you have done this you can also add in paid marketing options such as pay per click (PPC) on platforms such as Google Ads, Microsoft Advertising, Facebook etc.
It’s best to implement free marketing strategies first, so that you can maximize your presence.